Marketing your business effectively

Marketing your business effectivley - SIP Trunking Services

Marketing your business effectively

8 December 2022

Getting the right message across to the right people about what your company does, and how it can help their business, is the key to growing your customer base. And, that is where a marketing strategy comes in. In this blog, we consider the importance of marketing your business effectively.

It might sound obvious, but the simple fact is, if you don’t have an effective marketing strategy, people won’t know what your business is about and, in the worst case scenario, they may not even know your business exists.

But with so many challenges impacting comms dealers currently and the fact that there are so many marketing platforms out there, it can be difficult to know where to start.

It shouldn’t be complicated though. If you break it down, marketing your business is very like the way you talk to people you meet about what you do for a living. Your passion for your business should be your focus.

Effective marketing is also about putting out a consistent message about your company.

Starting point

A key starting point is to think about what, and who, your business represents. By doing this, you’re formulating your own thought process, enabling you to work out how best to promote your business.

Most businesses have no idea where to start with changing or upgrading their comms solution. Unlike us, they do not live and breathe SIP Trunks, VoIP, or any other comms acronym you can think of, and it can be easy to forget that. So, comms dealers need to know how to clearly communicate who they are, where they are and what they do.

The more touch points a business has to connect to you and your company, the higher the ranking you’ll have in their mind when it comes to looking for a company to do business with.

The right platform

In today’s world, there are so many platforms on which you can market your business and working out which ones are best for your business can be tricky. However, bear in mind it’s highly likely that the more touch points that a business has to connect to you and your company, the higher the ranking you’ll have in their mind when it comes to looking for a company to do business with.

Print, digital and social media are obviously effective and proven marketing media. But there are also a lot of basic marketing tricks that get forgotten. Get your business details printed and added to all company vehicles, install good building signage and keep an up-to-date Google My Business profile – all easy, cheap and effective ways to market your business.

Case studies, testimonials and customer reviews are also a really good way to market your business so always encourage your customers to write about their experience.

Keep it ticking over

When the market becomes challenging, considering reducing your marketing activity is understandable, but it’s a false economy. You must keep that engine ticking over. Whether they’re in the market for a new comms solution or upgrade right now or not quite yet, there will always be businesses in your area thinking about their comms needs and so you need to be sure they are aware of your business.

Keeping your promises

Finally, it is essential that you deliver any promises and claims you make in your marketing activity and that everything is supported with great customer service. And, key to this is forging partnerships with reliable suppliers who also deliver on their promises, help you offer your customers competitive prices and provide round the clock support should you need it.

Partner with SIP Trunk Services

If you become a STS partner it means you can help your customers to future-proof their business communications whilst you save money AND increase your margins, safe in the knowledge you have the backing and support of our dedicated team.

Not partnered with us yet? Get in touch to talk about how we can help you grow your business!